Channel strategy
Executed in-houseMeta Advertising
Facebook + Instagram as one campaign ecosystem.
Meta's ad system reaches almost every consumer audience in India with precise targeting and the formats to match any goal — from awareness to a click-to-WhatsApp enquiry. Run well, it's the most flexible paid channel for most businesses.
Channel playbook
How we run Meta Advertising.
Suitable for
- Local and regional businesses
- Consumer products and D2C
- Lead-generation for services
- Click-to-WhatsApp enquiry flows
Campaign objectives
- Awareness
- Engagement
- Traffic
- Leads (forms or WhatsApp)
- Website conversions
- Catalog sales (where applicable)
Organic strategy
- Supported by the Instagram and Facebook organic strategies (see those channels)
Paid strategy
- Awareness and engagement campaigns
- Lead-generation campaigns (instant forms)
- Click-to-WhatsApp campaigns (our strength)
- Website conversion campaigns with the Pixel/Conversions API
- Catalog & product campaigns where a feed exists
- Creative testing and audience/retargeting (where permitted)
Creative formats
- Reels & video
- Single image & carousel
- Instant lead forms
- Click-to-WhatsApp
- Collection/catalog
Tracking & measurement
- Reach, CTR, cost per result
- Leads and lead quality (not just volume)
- WhatsApp enquiries started
- Conversions via Pixel/CAPI
How it works with other channels
Click-to-WhatsApp hands leads straight into Pocket CRM-style follow-up; YouTube videos become ad creative; landing pages we build receive and convert the traffic.
Frequently asked questions
Questions, answered.
What will my cost per lead be on Meta?+
We can't promise a fixed figure — it depends on your industry, offer, creative, audience and location, and it moves over time. What we do is set up proper tracking, test creative, and report real cost per lead and lead quality so budget moves to what works.
What is a click-to-WhatsApp campaign?+
An ad that opens a WhatsApp chat with your business instead of a form, with a pre-filled message. It's one of the highest-intent, lowest-friction ways to get enquiries in India — and it's a natural fit for us because we build the WhatsApp follow-up side too.
Related channels
Channels that work alongside it.
Channel strategy
Make Meta Advertising work for your business
Tell us your goals — we respond within 24 hours.