Channel strategy
Executed in-houseWhatsApp & RCS Marketing
Our technology edge — compliant messaging that converts and follows up.
In India, the conversation that closes a sale happens on WhatsApp. Because we build messaging products ourselves (Pocket CRM, WhatsApp flows on the official Cloud API), we don't just 'send messages' — we build the compliant, automated enquiry-to-sale pipeline that generic agencies can't.
Channel playbook
How we run WhatsApp & RCS Marketing.
Suitable for
- Any business that talks to customers to close
- High-enquiry local and service businesses
- D2C and e-commerce order updates
- Teams needing lead routing
Campaign objectives
- Capture enquiries (click-to-WhatsApp)
- Follow up and nurture leads
- Order/appointment updates
- Re-engagement with consent
Organic strategy
- Click-to-WhatsApp entry points on ads, site and GBP
- Team inbox and lead routing (Pocket CRM-style)
- Quick replies and conversation workflows
Paid strategy
- WhatsApp Business Platform (Cloud API) via BSPs (Karix, Tata Tele)
- Approved template messaging, consent-based only
- RCS Business Messaging for verified-sender rich cards
- Campaign automation and lead routing (WBot)
Creative formats
- Template messages
- Click-to-WhatsApp ads
- RCS rich cards
- Automated flows
- Team inbox replies
Tracking & measurement
- Delivery, read & reply rates
- Enquiries started and routed
- Response time & resolution
- Leads → sales handoff
How it works with other channels
This is the convert-and-follow-up layer under every other channel — Meta, Google and offline QR codes all funnel into it, and it hands qualified leads to your sales team.
Frequently asked questions
Questions, answered.
Is WhatsApp marketing legal / will my number get blocked?+
Done properly, it's safe: we use the official WhatsApp Business Platform (Cloud API) through approved providers, consent-based opt-ins, and approved message templates. We never use purchased lists, unsolicited bulk messages, or tricks to bypass platform rules — that's exactly what gets numbers blocked.
How is your WhatsApp marketing different from other agencies?+
We build messaging products — Pocket CRM, WhatsApp flows on the official Cloud API, team inboxes and automation. So we deliver the whole pipeline: capture the enquiry, route it, follow up, and hand it to sales — not just blast messages. That technical depth is our real edge.
Related channels
Channels that work alongside it.
Channel strategy
Make WhatsApp & RCS Marketing work for your business
Tell us your goals — we respond within 24 hours.