Channel strategy
Executed in-houseGoogle Marketing
Capture demand — Search, Maps and the Google network.
Google is where people go when they already want something. Search ads and local discovery capture that high intent, and a strong Business Profile turns 'near me' searches into calls and visits — some of the highest-value traffic a business can get.
Channel playbook
How we run Google Marketing.
Suitable for
- Businesses with existing search demand
- Local & service-area businesses
- Higher-value considered purchases
- Lead-gen and e-commerce
Campaign objectives
- Capture search demand
- Local discovery (Maps)
- Website conversions
- Calls & direction requests
- Demand generation
Organic strategy
- SEO — rank for the terms buyers search
- Local SEO & Google Business Profile optimization
- Accurate business details, categories and genuine reviews
- Content that answers buyer and AI-assistant questions (AEO/GEO)
Paid strategy
- Google Search Ads on high-intent terms
- Location-based local campaigns
- Demand Gen where suitable
- Performance Max where conversion tracking supports it
- YouTube campaigns (see YouTube)
Creative formats
- Search ads
- Business Profile
- Maps
- Demand Gen
- Landing pages we build
Tracking & measurement
- Search impression share & CTR
- Conversions & cost per conversion
- Calls, direction requests, form fills
- Search-term analysis
How it works with other channels
Search captures the demand that YouTube and Meta create; landing pages we build convert it; GBP reviews reinforce local trust.
Frequently asked questions
Questions, answered.
What's the difference between SEO, local SEO and Google Ads?+
SEO earns unpaid rankings in search results over time. Local SEO focuses on Maps and 'near me' visibility via your Business Profile and local signals. Google Ads is paid placement you can switch on today. They work best together — ads for immediate demand, SEO for durable visibility.
Can you guarantee the #1 spot on Google?+
No — and anyone who guarantees top organic or Maps rankings for a payment is misleading you. Rankings depend on relevance, content, reviews and many signals Google controls. We improve the factors we can influence and are honest about what's realistic.
Related channels
Channels that work alongside it.
Channel strategy
Make Google Marketing work for your business
Tell us your goals — we respond within 24 hours.