Marketing campaign
Lead Generation Campaigns
Quality enquiries your sales team can actually close.
Lead generation is only useful if the leads are real and reachable. We build campaigns around qualification and follow-up — not just a form that fills with junk — so your team spends time on buyers, not tyre-kickers.
And we track lead quality and cost per qualified lead, so budget moves toward what actually produces business.
The problem we solve
Most 'lead-gen' delivers cheap, unqualified contacts that waste sales time. The real objective is qualified enquiries that convert — and knowing your true cost per quality lead.
Who it's for
- Service businesses
- Real estate & local businesses
- B2B companies
- Any business with a sales team
Our approach
How we'd run it.
Define a qualified lead
Agree who counts — before spending — so we optimise for the right thing.
Targeted creative & offer
Creative and an offer that attract buyers, not freebie-seekers.
Capture (form or WhatsApp)
Instant lead forms or click-to-WhatsApp, whichever converts better.
Qualify automatically
Filter and score leads before they reach sales.
Route to CRM & follow up
Into your CRM/WhatsApp with context and fast follow-up.
Report lead quality & CPL
Quality and cost per qualified lead, not raw counts.
What you get
Deliverables.
Example campaigns (illustrative)
What a campaign could look like.
Service enquiries
Meta lead-gen + click-to-WhatsApp with qualification and routing.
High-intent Search
Google Search for ready-to-buy terms into a conversion page.
Channels we'd use
Where we'd reach your audience.
Meta Advertising
Facebook + Instagram as one campaign ecosystem.
Channel strategyGoogle Marketing
Capture demand — Search, Maps and the Google network.
Channel strategyWhatsApp & RCS Marketing
Our technology edge — compliant messaging that converts and follows up.
Channel strategyInstagram Marketing
Visual storytelling, Reels and creator collaborations.
Channel strategyFrequently asked questions
Questions, answered.
How do you make sure leads are good quality?+
We agree what a qualified lead is up front, design creative and offers that attract real buyers, add qualifying questions, and track lead quality — not just volume. Then we optimise toward the audiences and channels that produce closeable enquiries.
Can you guarantee a cost per lead?+
No — it varies by industry, offer and market and changes over time. We can give realistic ranges from experience, set up proper tracking, and report true cost per qualified lead so you see the real picture.
Related
Explore related solutions.
Marketing campaign
Start generating qualified leads
Tell us about your goals — we respond within 24 hours.